The Daily Prep blog did an incredible marketing analysis of companies' rise and fall in the preppy industry. I highly recommend checking it our for any marketing/communications connoisseur as well as anyone interested in understanding the lifecycle of new/current/old preppy favored designers. It's truly intriguing! Enjoy!
http://www.muffyaldrich.com/2011/01/preppy-vendors-on-my-radar.html
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