September 9, 2011

NYC's Fashion's Night Out 2011

This week was the 2011 New York City Fashion's Night Out.
This is an annual event that allows the commoners of the fashion world to be entered into the inner perimeters of the fashion high court.
Basically different retail stores host a boat load of designers to show off new books, fashion, and accessories.
I've never had the opportunity to go to this, but I've heard a lot about it.
It's basically a night of partying with designers and some amazing SWAG!
There were a couple events that looked especially appealing this year:
Alexander McQueen: Collect one of a limited number of FNO2011 keys containing a special code for the chance to win an Alexander McQueen Folk Tote. Enter your code online to see if you’ve unlocked the gift. A limited-edition Crystal Skull Keyring will be sold and window installations will feature looks from the AW11 2011 collection. Learn more:
Alice + Olivia: “Fashion’s Night Out will bring a carnival of amusement into the boutiques of alice + olivia by Stacey Bendet on September 8, 2011. Led by our ‘ringmaster,’ Stacey Bendet, Alice + Olivia will host a fun and fantastical carnival providing popcorn and cotton candy while customers can engage in quirky carnival games - a classic throw back to our youth. Shoppers will have the opportunity to enter to win fabulous raffle prizes, and have their hair styled by Sebastian. A fun-filled night to be had by all, and as with all carnivals, full of surprises!”
 Betsey Johnson: (A fellow Alpha Xi Delta) music from DJ Kalkutta, makeup by Stila Cosmetics, hair from Cutler Salon, a parfait bar from Yoplait, live models, cupcakes, champagne and a chance to win your very own Betsey tote!!
Additionally, all the major department stores are did what they do best: bring multiple designers together for a big party!
A consistent tip that I've heard when it comes to these city wide celebrations is to stick to one area or you'll end up in multiple lines. Personally, I'd kill just to make it to one event! But I digress....
I realize that NYC was founded well before, but I wonder why Chicago doesn't seem to have events like this. We have quite a few designers located out of this fair city as well as a good size Merchandise Mart... But I guess that's how it will always be.
My mom used to be a buyer for Macy's back when they still traveled to purchase their goods; to NYC and to Hong Kong. Growing up she and a fellow former buyer promised their girls that they'd take them to the city for their 16th Birthday...
Mom got us in to the showrooms of SoHo designers for sneak peaks of new fall & winter lines, they even loaded our bags with SWAG! And the cherry on the cake was being on the today show (picture above)... It was just such an unbelievable, memorable weekend.
But as much as I like to visit, there's no way i could live there. In contrast, Chicago is greener, cleaner, and mid-westerners are, quite frankly, NICER!
I'll have to do a whole other segment of what I enjoy to do when I visit NYC.
Have you been to NYC? What fashion designers were your not-to-be-missed events? Have you gotten to go to Fashion's Night Out?

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